Branding of a Real Estate agent is so important. There are so many things to consider and I think the most important is to identify who you are. Really take some time and think about who you are, what you like to do, and what your hobbies are.
Once you know who you are, think about who you are targeting as potential clients and see if they match. Should you go out to a distressed seller in a 3 piece suit? Maybe, maybe not. If your brand is flip flops and shorts, then you may be targeting the working class young kids but not the million dollar clients.
Just a few things for thought!
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